Style / Relationship Planning
The final plan you should make is about your negotiating style – which is another way of talking about the relationship you’ll have with the other side. The standard for discussing negotiating style is a matrix where the X axis is your ranking for how you value YOUR SIDE’s satisfaction with the outcome and the Y axis your ranking for how you value THE OTHER SIDE’S satisfaction of the outcome.
This the standard negotiating styles chart:
(But it might be easier to think of this way:)
Tell The Reader More
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
- Bullets are great
- For spelling out benefits and
- Turning visitors into leads.