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Tactical Tuesday - End of the World (Aka: Panic Attack)

Posted by Andrew Hupert on Sep 26, 2017 8:07:27 PM

End of the World

AKA: Panic attack, Oh no you didn't, All over now

Description: You are threatening them with a catastrophic loss -- often of greater value than the entire deal you were negotiating -- if the other side doesn't give in to your demands RIGHT NOW.

SampleUsage:   Carol: "Hello Mr. Clauson. I represent Alvin Altar and WellsVerne Studio. I'm calling to give formal notice that neither you, nor any of you clients or associates, have the right to use the artwork or marks designed by WellsVerne Studio after this contract expires in 17 months."

            "Are you a lawyer?"

            "That's not the issue. If StorageWorld uses Alvin Altar's designs in public, they will be sued for trademark violation. Is that clear?"

            "I paid Alvin for his work, and you know it."

            "The transfer of intellectual property was never clearly delineated in your agreement."

            "So go ahead and sue me."

            "Let's understand one another, Bob. When we go to court, it won't be you we're suing. It will be your client. Your biggest client. And once that happens, you can kiss your dreams of expansion goodbye. This lawsuit will probably destroy your entire business."

FlashMBA's Negotiators Toolkit

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Topics: Tactical Tuesday, fear tactics, end of the world

Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.


  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.

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